Waitrose Easter | Concept & Packaging Design
After Christmas, Easter is the second biggest trading moment of the year for Waitrose. In 2023 the Easter Range required a refreshed look and feel alongside a response to changing HFSS legislation.
We reviewed the range, which included products in multiple categories like confectionery, bakery, flowers & plants. And crafted a look and feel that considered three key themes:
1. Sustainable. By delivering against business packaging targets to reduce the number of materials used in production whilst expressing a grounded and thoughtful gifting proposition.
2. Unmistakably spring. Reflecting the energy and vibrancy of the season and ensuring standout across the customer journey.
3. Playful and fun. Easter products are typically quirky and cute. We ensured that the design was adaptable to appeal to children and adults alike
