Waitrose Summer | Concept Design
During the summer months, Food Lovers become more spontaneous, opening their minds to discovering new foods, flavours and occasions. While other supermarkets stick to the same summer formulas, in 2025 Waitrose aimed to unleash the spontaneity of Food Lovers’ seasonally awakened summer sides, helping them discover the ingredients, recipes and occasions that can inspire their next creative summer food adventure.
Working with the Marketing and Creative in-house teams at Waitrose we delivered a multi-channel seasonal campaign with a brand new photography style and playful copy to truly connect with food lovers sparking and enable summer food spontaneity.
